The biggest challenge in our collaboration was to serve Livio’s diverse target groups effectively. One target group is the digitally savvy elderly, while the other is caregivers. These two different groups have distinct information needs and require different approaches. Additionally, increasing regional brand awareness for Livio among these (potential) target groups was challenging.
For Livio, we developed two Umbraco websites and supported various online marketing activities.
At the beginning of 2020, Livio chose a new strategy, which naturally included a new website. The existing website was outdated and lacked coherence among the many informational pages. The task was to rethink the customer journey based on the new strategy, ensuring that the various target groups could easily find the correct information on the website.
Both websites function excellently. For Livio, simplicity and user-friendliness are central, both for the front-end and the back-end of the website. With the Umbraco CMS, all employees in our organization can easily make changes. Thanks to data analyses, we know that we are generating high-quality website visitors with the new site. Using Google Data Studio's online dashboard, all marketing employees can monitor the website and campaign performance. From the data, we know that the number of job-related searches has increased by 36%, and the number of applications via the website has risen by 65.5% compared to the previous year.
Livio: specialist in elderly care
Livio is a healthcare provider specializing in elderly care. In the wider area of Enschede, Livio increases the well-being of clients with great attention to personal autonomy. In addition to elderly care, Livio also provides care for people with psychiatric issues or physical disabilities.
Future developments
Even after the new website's launch, our online marketing team remains active, providing SEO support and conversion optimization. Additionally, Orange Juice also runs online recruitment campaigns for Livio. The development team works on website extensions on a project basis. “Orange Juice has certainly exceeded expectations with the delivery of the two websites and the marketing support. Based on progressive insights and data analysis, we continuously identify improvements to work on with Orange Juice.”
Process
Even after the new website's launch, our online marketing team remains active, providing SEO support and conversion optimization. Additionally, Orange Juice also runs online recruitment campaigns for Livio. The development team works on website extensions on a project basis. “Orange Juice has certainly exceeded expectations with the delivery of the two websites and the marketing support. Based on progressive insights and data analysis, we continuously identify improvements to work on with Orange Juice.”
An intensive collaboration
From the start, we involved our online marketing team in the project and strategic decisions. This ensured the new website met SEO guidelines and aligned with online campaigns upon completion. During the implementation phase, we presented a demo to the Livio team every two weeks. The Livio team had continuous insight into the planning and activities, allowing for immediate adjustments. Our specialists formed a cohesive team with Livio’s members, ensuring the project was delivered within the agreed budget and timeline.
Website and campaign performance
+36%
number of vacancies
+66%
number of job applications
The comprehensive package at Orange Juice is pleasant. For all disciplines, there is a direct point of contact, enabling the quick creation of a professional website. Because we could respond quickly, we made rapid progress and completed the project within six weeks.
We are happy to help you achieve digital success
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