Connecting product configurator to any e-commerce platform

Orange Juice specializes in facilitating online transactions and interactions. In many cases, this takes the form of a product configurator, one of our areas of expertise. With a product configurator, end users can customize products themselves. For example, imagine a custom-made wall shelf where you can choose the color, material, size, and finish. Some product configurators even allow personalization with a custom logo or text. 

Product Configurator Orange Juice Arnhem

Why use a product configurator?

A product configurator can be highly valuable for an online store. By showing a live preview of the result, the end user gets a clear picture of the final product. Not satisfied? The product can be easily adjusted. This significantly reduces the likelihood of dissatisfaction with the product. Additionally, a product configurator enhances engagement with potential customers; they can build their own product and add specific features. Increased engagement fosters stronger brand loyalty and generally leads to higher sales. 

Integration with existing e-commerce platforms

In most cases, Orange Juice handles the development of both the webshop and the product configurator. We do this based on Umbraco combined with the Ucommerce e-commerce platform. However, we can also develop product configurators for existing webshops, regardless of whether they use Lightspeed, Shopify, Shopware, or another platform. The web-based configurator can be integrated into any e-commerce module. This means that as a client, you can easily continue using the same e-commerce platform. Another advantage of our JavaScript configurators is their complete customization. The possibilities are endless, unlike standard product configurators and editors found in platforms like Lightspeed, Shopify, or Shopware. 

We can integrate into a product detail page to offer a high level of interaction there.
Marius Linders JavaScript developer at Orange Juice

Process optimization

In addition to enabling end users to design and customize products themselves, we can also implement additional backend functionalities. In most cases, these functionalities automate production processes. For example, at our client Houtopmaat.nl, this involved automatically loading orders via an API integration. This triggers automatic production, allowing Houtopmaat.nl's machines to operate 24/7. Shipments are also automatically registered with PostNL—only requiring a label to be placed on the package. Furthermore, customers receive automatic updates via email at each stage of the production process. 

Interested in learning more about our product configurators? We're eager to discuss the possibilities with you. Let us know how we can assist you further. 

Hout op maat configurator