The potential of community and/or influencer marketing as a service

We want to explore whether it is worthwhile for Orange Juice to consider community and/or influencer marketing as a service. Should Orange Juice do more with this? And with an eye on the future, is it wise for our marketing department to invest in this area? We want to know if this fits with our current clients or if we need to attract new clients who have more affinity with this. As a graduation intern, you will address these questions during your research.